Mitchell & Ness
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Mitchell & Ness was established in Philadelphia in the United States. Mitchell & Ness specializes in the production of retro jerseys of the four major sports leagues. The brand’s nostalgia plot is favored by many players. Before 2000, the success and reputation of the brand has become well-known and authorised by sports leagues such as NBA (National Professional League), MLB (American Baseball Association), NFL (American Sports Association) to produce their jerseys and produce high-end retro styles for cooperating teams every season.
Mitchell & Ness also began to make NBA Hardwood Classic jerseys in 1999 and obtained exclusive authorization in addition to Nike to make Michael Jordan’s vintage jerseys, as athletes and artist wear in vintage classic jerseys in magazines and MVs, Mitchell & Ness have successfully made jerseys no longer just exclusive clothing for sports, but also an element of fashion.
In addition, Mitchell & Ness also launched a more affordable fan version of Swingman jerseys, which also pays attention to workmanship and quality as well as promotes the fashion culture of jerseys. Every year, Mitchell & Ness also cooperate with many international brands such as BAPE, Timberland, CLOT etc to improve the brand value to the highest international status.
Considering the choice of personal style or his belief as a basketball enthusiast, Mitchell & Ness pursuit of classic will never be annihilated. It is this persistence in favourite stars and jerseys that responds to Mitchell & Ness’s brand concept of “definition of truth” and keeps moving forward on the road of retro and innovation.
Mitchell & Ness总部设立于美国费城,专门制作四大体育联盟的复古球衣,品牌忠于怀旧的情节被众多玩家青睐。在2000年前凭借品牌的成功和声誉,被NBA(美国国家职业联赛),MLB(美国棒球协会),NFL(美国国家橄榄球),NHL(美国体育协会)等知名体育联盟授权生产他们的球衣,每季为合作的球队生产高端复古球衣。
Mitchell & Ness 在1999年也开始制作NBA的Hardwood Classics经典球衣,并获得除了Nike以外,独家授权制作Michael Jordan的复古球衣,随着运动员与艺人穿着复古经典球衣在杂志上与MV(音乐录影带)中露出,Mitchell & Ness成功地让球衣不再只是运动时的专属服饰,更成为时尚的元素。
此外 Mitchell & Ness的电绣车工依然有着别人无法呈现出来的美感,而近年来也推出价格更亲民的球迷版SWINGMAN球衣,同样注重工法与品质,将球衣时尚文化更广阔的推广。每年也与众多国际品牌合作联,如BAPE、Timberland、CLOT等,复古、运动、街头、流行样样到位,将品牌价值提升到最高的国际地位。
无论是考虑个人风格的选择,或是作为篮球爱好者的信仰,Mitchell & Ness对于经典的追求永远不会湮灭。正是这种对喜爱的球星、球衣的执着,才响应着 Mitchell & Ness 的品牌理念“定义真实”,在复古与创新的道路上不断前行。